Sea and land are two realms where life exists for many. PT Pertamina International Shipping (PIS) channels its passion through their responsibility to support the preservation of marine ecosystems and the well-being of coastal communities. We hone our ideas, craft them, and integrate them into a marketing kit. This marketing kit conveys a message of sustainability.
Our project with Pertamina International Shipping (PIS) reflects a commitment that goes far beyond function. Through the “BerSEAnergi” program, an initiative rooted in Social and Environmental Responsibility, it focuses on safeguarding the richness of our marine ecosystems.
This creation carries the essence of two worlds, giving voice to life at sea and life grounded on land.
From the earliest sketches to the carefully chosen materials, every detail, from the initial sketches to the materials chosen, was designed to convey a larger message.
We let both worlds breathe as one, and we transformed them into a marketing kit complete with a box. Carefully crafted to create a contrasting yet connecting visual experience, two distinct worlds united through a single story.
This marketing kit was designed as a complete storytelling package. Open the box, and you'll find a pop-up storybook and “Seanergy Symphony Quartet” play card that explore the underwater world, a greeting card, and a reusable bag with a blue paracord handle. Together these elements create complete and meaningful functioning.
Sea and land, allied: Blue is the sea, and wood is the trace that upholds it.
These two elements became the starting point of our idea in creating this marketing kit: how to unite two different forces that, together, sustain countless lives.
We transform discarded plastic that once polluted the ocean into recycled plastic boards turning threat into hope. At the same time, we chose lightweight wood to complete the box of the marketing kit,
symbolizing the spirit of the land.
Behind our creation lies the touch of remarkable people who helped transform our ideas and purpose into reality.
Through the hands of Paste Lab, discarded plastic waste was processed into the very material of our marketing kit box. What was once residue is reborn into something useful, carrying both value and meaning.
Equally, through the hands of Mas Sigit, wood was shaped to represent PIS’s spirit in caring for the earth and sustaining life on land.
Through their craftsmanship, SOC work came to life. They are an essential part of this project’s journey.
This entire project was born from ideas, messages, and
meaning brought forth by skilled hands to serve a greater purpose.
Commissioned by Pertamina International Shipping (PIS). Brought to life by SOC Artisan Studio. Allright Reserved @2025